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Home » News

Origami Owl ReLaunched – What Does This Mean?

June 23, 2025 by Jennylou

By the time you land here, you have probably have heard that Think Goodness is no more. If you have not heard, now you know.

So what does this mean for YOU – and for US?

Here are the THREE things that you really need to know going forward:

1. My shop link https://my.thinkgoodness.com/locketsncharms where you have shopped with me is no longer a thing. The Think Goodness LINK DOES NOT WORK anymore — and if by some glitch of the matrix that it does, do not believe it. You are not shopping with me or the company and you probably won’t get the product you thought you ordered.

2. You can STILL purchase the lockets and charms you want and love. Origami Owl’s Headquarter’s doors remain OPEN. They will continue to bring us the beautiful jewelry we all have come to know and love. Origami Owl remains THE one for lockets and charms; always imitated but never duplicated. They are here to stay!

3. I am YOUR personal lockets and charms lady. Back to basics! Remember when we first started? It was 2012 and people were able to order online with the company and on our sites but the preferred and best experience was the human touch of Independent Designers, as we were called back then. We walked you through the sometimes confusing process like a friend would at private home party or in a public event such as a street fair. I would place your orders to HQ for you and your order would get shipped directly to your home. I may not be able to host private in home parties or public events near you but what I am STILL able to do is provide you a great customer experience, helping you every step of the way if need be, to tell your story through jewelry and place your orders for you. I am here to serve YOU.

Ready to shop with me? Click >>> HERE <<<< to see HOW.

    Thank you for considering me as your personal lockets and charms lady.
    You can always reach me via text at +1 858 243 4568 OR email me at locketsandcharms@gmail.com


    Filed Under: News Tagged With: Charms, Jewelry, locketsNcharms, Origami Owl, Origami Owl Living Lockets

    From Origami Owl to Think Goodness – A Trip Down Memory Lane

    September 21, 2023 by Jennylou

    Posted on YouTube August 31, 2024:

    Join us on a captivating journey through time as we explore the remarkable evolution of a brand that started as Origami Owl and blossomed into the incredible collective known as Think Goodness. Get to know the inspiring story of co-founder Bella Weems-Lambert, whose vision and passion paved the way for the transformation of Origami Owl into the empowering force that is Think Goodness today.

    Origami Owl began as a humble venture, with Bella’s entrepreneurial spirit leading her to create personalized jewelry that told meaningful stories. It was Bella’s determination and creativity that laid the foundation for what was to come. As the brand gained traction, it wasn’t just the jewelry that captured hearts – it was Bella’s genuine commitment to making a positive impact. Her desire to spread goodness and inspire others became the driving force behind every design and interaction. Bella Weems-Lambert’s unwavering dedication to creating a platform for goodness is evident in every aspect of Think Goodness. This brand collective now includes: Origami Owl, Willing Beauty, CMYK Cosmetics, and Intuitiv Wellness. Join us as we celebrate the growth, the challenges, and the triumphs that have shaped this remarkable journey.

    Filed Under: News

    Origami Owl / Think Goodness Closing Down?

    August 3, 2023 by Jennylou

    You many have heard words recently that Think Goodness is closing down its doors. Think Goodness (what is now the Company name with several brands including Origami Owl Jewelry under it) announced changes that will go into effect as of September 1, 2023.

    So are they really shutting their doors? Read on to find out.

    In the first day of August 2023, 12 years and 6 months after I joined what was then only Origami Owl Jewelry, Think Goodness Purpose Partners received the news of upcoming changes.

    Think Goodness has been a long time member of the DSA (Direct Selling Association) and has been a company referred to by many as an MLM (multi-level marketing company), due to its function of not only sales of physical products but also a company having a component of sponsorship and recruitment as part of its business model.

    As of September 2023, they will embody a Single-Level Distribution Model.

    Think Goodness will be transitioning into what they see as the future of direct sales: a single level distribution model. What this means is that there will no longer be the concept of an upline or downline or compensation based on such structures. A push for sponsoring or recruiting by the company and their reps will no longer play a role directly or implied with Think Goodness. The focus of Think Goodness will be on sales of their products under their Family of Brands and its growth within their respective industries:

    In 2022, the jewelry industry was a $91.5 billion industry, up $5 billion from 2021. By 2026, it is expected to grow to $330 billion.

    In 2022, the beauty industry was a $98.3 billion globally. By 2031, it is expected to grow to $272 billion.

    The cosmetics industry was $72.74 billion in 2022 with clean beauty in great growth year after year. By 2030, as consumers are more aware of what they put on, it is expected to grow over $114 billion.

    The wellness and supplements industry is a $39.4 billion industry in the US alone and that too is forecasted for great growth.

    With uplines and downlines gone + sales of products in growing industries here to stay, what now?

    Every current and future Purpose Partner (aka sales rep) will be at a single level compensation. All pay is primarily based on personal sales and no more team activity will determine the earnings or titles of their Partners.

    1. No more encouragement or push to meet numbers at the end of the month or recruit. What a relief! I honestly hated this part of the business model. Though I know that some wanted the push and guidance and would thrive in their sales if I “coached ” them, the majority, (including myself from my uplines), did not appreciate it. I do apologize to those who joined me these past years and did not find the push they wanted as I was not that.

    2. The back office systems will change for those who have and will run Think Goodness as a Purpose Partner. The shopping experience both for the Purpose Partners and Customers will also change. In short, new system and technology will have enhanced features for a more seamless experience. I heard something about Cart Sharing – more on that another time.

    3. For Influencers or Affiliate Marketers or those who do not see Think Goodness as business to run and cultivate a customer base with, there will be a more focused opportunity for you to cash in on Think Goodness products that result in sales via your referral links posted on your socials, videos, and other sites online.

    4. Starting September 1st, all sales made by Purpose Partners will yield at 35% commission across the board – all the time. No more less than 35% commissions for not meeting a certain level or title for the month. And when a Purpose Partner purchases for themselves, they receive 35% off retail pricing on their products. Bonus: After reaching $3500 in retail sales, Purpose Partners jump up to 40% commission and 40% personal discount. Affiliates will yield 15% commission on their sales generated through their links and have a 15% discount for themselves.

    5. On top of earned commissions from personal sales of Purpose Partners, there will be bonuses earned for new customer sales, new customer subscriptions, and referrals into Think Goodness Family of Brands for both Purpose Partners and Affilliates.

    6. No longer wait more than a day to get paid. Up to this point, PayQuicker has been the only system where commissions are paid out and forwarded to our banks. Soon, we will have the option to receive our earnings via Venmo, PayPal, and get paid in as short as a day. Gone is a week of waiting for payday! For those who stay with PayQuicker, the wait is a week.

    So there you go.. is Think Goodness closing down?

    Think Goodness is NOT CLOSING down.

    Think Goodness with Origami Owl and its other brands are not closing its doors. The model as we have known it since its beginning in 2012 – the MLM model where recruiting and team sales play a role in how much you get paid and what’s measured as success in any MLM company – that will be GONE and coming to an end with the end of August 2023.

    Me? Will LocketsandCharms.com be shutting down?

    I’m here to stay!

    1. Sales are good.
    2. The part I hated (the recruiting part) is gone.
    3. The ick of MLM (understandably so) will no longer taint the good that Origami Owl has always been to me – and thousands of others – much longer. I have always shared the products because the products are beautiful and of great quality. I never shared because I just wanted to make money off other people.
    4. The ability for anyone to make some money through sales of products by sharing our sites and links (never hounding or being that annoying person online or in person) remains a reality.
    5. I will no longer be making a commission on the downline that I have but I am ok with that. Yes, it means that I will make less now unless I make up for it in personal sales. But overall, I am happy with the more good for the whole earning 35%-40% on their sales. I believe the good to the majority will yield more than the loss to a few who earned a downline check. I do think that sales will grow company-wide and mine as well due to these changes.
    6. BONUS: No longer can a potential customer – or venue – say NO and our wonderful products because Think Goodness is an MLM company. As of September 1st, 2023, WE ARE NOT an MLM! We are straight independent commission sales reps with Think Goodness as a Brand Partner or Affilliate and I appreciate your continued support.

    Shop with me, your favorite Purpose Partner since 2012: https://my.thinkgoodness.com/locketsncharms

    Filed Under: Blog, News

    Chrissy Weems is named CEO of Origami Owl Family of Brands

    July 18, 2017 by Jennylou

    Visit OrigamiOwl.com to find a Independent Designer in your area

    15 Aug, 2017, 10:14 ET


    CHANDLER, Ariz., Aug. 15, 2017 /PRNewswire/ — Chrissy Weems co-founded Origami Owl in 2010 with her then 14-year-old daughter Bella Weems, out of their home. Now, in celebration of the company’s five-year, milestone anniversary, Weems has been named the new acting CEO of Origami Owl.

    “I’m committed to getting back to the basics of what made this company so successful. People first. Creating a ripple effect of good. Lead with intention,” says Chrissy Weems. “This is about making a difference in the lives of others and I’m am so excited about the future of this company.

    Chrissy Weems Named CEO of Origami Owl® Family of Brands
    Chrissy Weems Named CEO of Origami Owl® Family of Brands

    Weems is the driving force behind the company’s energetic, heart-filled brand and culture. With experience in beauty, interior design and art, Chrissy’s visionary spirit and expertise constantly inspire innovation within the Origami Owl brand and its customizable, meaningful jewelry. Her passion and commitment to being a Force for Good has led to explosive growth in the company’s field leadership, sales and charitable donations to dozens of worthwhile organizations every year on behalf of Origami Owl. She has been married for more than 25 wonderful years to her husband, Warren, and is the mother of five children, residing in Gilbert, Arizona.

    In addition to energizing the company’s thousands of independent jewelry distributors – called “Designers” – Weems is focused on growing its unique Owlette program, created to provide youth, ages 11-17, an opportunity to work alongside a parent who is an Origami Owl Designer to sharpen their entrepreneurial and leadership skills while growing their confidence.

    “We believe the youth are our future and we are committed to giving them the tools they need to be successful,” says Weems. “The Origami Owl Owlette program will move to the forefront once again as we achieve our goal to inspire the youth of the world, develop young entrepreneurs, and connect with them in meaningful ways.”

    Origami Owl, a custom jewelry company was founded in 2010 by then 14-year-old Founder Bella Weems who had a simple dream to own a car once she turned 16.  She created a line of meaningful jewelry, including signature Living Lockets which can be customized with charms to tell a personal story. Fast-forward seven years and Origami Owl, a global social selling company and Inc. Hire Power Award recipient, is fulfilling its mission to be a Force For Good. Visit https://www.origamiowl.com to learn more! 

    Contact: Taryn Gosch, taryngosch@origamiowl.com

    SOURCE Origami Owl

    Filed Under: News

    o2 Roadtrip: 20 Cities in 30 Days!

    April 24, 2015 by Jennylou

    Oops!  Did I say 20 days?  It is 30 days =)

    At the time of this posting, here is what I know:

    The Anaheim, CA stop sold out.  The next 2 cities are Sacramento, CA on Tuesday and Denver, CO on Wednesday.

    OMG, they are driving nonstop or are they flying to these cities?  I have no idea.

    Origami Owl Sacramento Denver

    Let’s back up… what is going on?

    The other day, co-founder Chrissy, along with her daughter Bella, announced on a video to their Ind. Designers (recorded from her phone) that she and Bella and a few others from The Nest were going to do a 20-city Tour/Meet & Greet with Ind. Designers from all over the country.

    They did not say in the video Wednesday night where but on Thursday, April 23, (which was yesterday) at 4:31pm, it was released on the company’s B Page that the first stop was Anaheim, CA.

    We're hitting the road and our first stop is... Anaheim! Join us THIS Saturday, April 25th, for an #origamiowl #popuptour! We'll be stopping in 20 cities over 30 days to meet with Origami Owl Designers (and their guests)! There will be appearances from The Nest + Food + Fun + Giveaways! RSVP *now* https://www.regonline.com/builder/site/Default.aspx?EventID=1709060
    We’re hitting the road and our first stop is… Anaheim! Join us THIS Saturday, April 25th, for an #origamiowl #popuptour! We’ll be stopping in 20 cities over 30 days to meet with Origami Owl Designers (and their guests)! There will be appearances from The Nest + Food + Fun + Giveaways! RSVP *now* https://www.regonline.com/builder/site/Default.aspx?EventID=1709060

    Before 11 am this morning, the caption was changed to say “*Although Anaheim is now full we hope to see you on one of our other tour stops!* …

    The next 10 cities will be announced on Saturday!”

    Today is still Friday – oops did I just let you know about the next 2 cities a little too early? Well, don’t blame me.  It was Chrissy who leaked that information on her private Instagram account 😉

    Here is all the info I have:

    Next Stop…Sacramento where you will meet Bella, Shawn, and Yvette and Denver where you will meet Bella and Yvette!  The registration sites are… – Chrissy

    Email me at locketsandcharms@gmail.com or contact your mentor for the link to register.  I think they will sell out real fast just like Anaheim, CA.  I see many online upset that they did not get to register for one reason or another. Some held out hoping San Diego was on the list but who are we kidding?  20 cities and 30 days to cover the country need to be some very big leaps and bounds to make this a win for many.  And for reference, almost all o2 events sell out just like their jewelry.  Things sell out all the time not because o2 plans small; it is because o2 Designers always outdo the company’s wildest dreams!  Join in on the fun!   Meet them at their next event – perhaps in one of the 19 cities left on the popuptour for all Ind. Desingers to attend.  If you are not yet an Origami Owl Ind. Designer, consider joining today with me >>> JOIN OUR TEAM O2 <<<

    Will your city be next?  Once I know what the other cities are, I will come back to edit this.  Until then, stay tuned!!

    Filed Under: News Tagged With: anaheim, denver, meet and greet, Origami Owl, sacramento

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