Yesterday, I resurrected a blog post from 2013 where I talked about the importance of bringing value to those we meet in networking groups. I stated that instead of talking about my products for the 8 mins I was allotted (it’s what people do with it), I used the time to help them with their business. I brought value to them instead of me trying to make them understand the value of my products. How did I do this and what did I share with them?
I shared with them the importance of people getting to know them and how they can be known and be liked, while they are everywhere else or asleep. I shared my personal experiences and results and if they wanted it too, it’s time they make the change in one aspect of their business. I stated that if a mom with 2 little kids with no car and no money for a sitter can excel in business because of what I have done, especially in a party plan business, they definitely can too.
What am I talking about here? I am talking about establishing an online presence. People are going to look you up and your business and it is up to you what they will see. What is popping up when that happens? Is it crickets or plenty of your not-so-shining moments at a frat party? Make your online first impressions count because, like I said, people do business with people they know and like, so be known and be likeable.
Having an online presence in the form of a blog or any of the numerous social media platforms can help business on top of what they already do. They are, after all, already there to meet people. Why not have a way for people to learn more about them and reconnect beyond the initial point of contact. An online presence transcends the human limits of time and place.
Now I am asking you, are you giving people the opportunity to get to know you and like you, even while you sleep? People don’t like to do business with strangers. It’s time to stop being a stranger. Be known and be likeable.
Are you ready? Don’t worry or fret too much over the process. Get started with how you will get online. Will it be Facebook, Twitter, Instagram, YouTube, Snapchat, Periscope, or a blog? Decide and get on it. It is not until you get online can you be likeable online. If you’re not online at all, what’s there to like? Being online is not going to make your business go from zero to hero but it will boost what you already do. Give it a shot. Your business will thank you and you will thank you.