When establishing a brand online, consistency is important. With that said, I have changed my “name” associated with Origami Owl to “locketsandcharms” on all of my sites where I share Origami Owl Custom Jewelry.
I also will be using ‘locketsNcharms’ online, as Twitter and Pinterest usernames boxes could not fit ‘locketsandcharms.’ For this reason, my Origami Owl Facebook page’s URL will also display ‘locketsNcharms’ for the sake of social media username consistency.
Just as I have consistently branded myself as a Mom Blogger as JennylouRaya, and my ties to our family’s candle business consistently display iHeartEclipse, I am doing the same with LocketNcharms on Facebook, Pinterest , Twitter.
Why the name change? The previous name, my personal name, I had on my Origami Owl sites is overwhelmingly tied to topics related to mothering, cooking, homeschooling and business in general. It was a clash, in my opinion. When someone “googles” any of my “names,” I want a consistent message. I do not want to be googled by any one of my audience and they see everything else but my intended message for them. It would be a loss of credibility to me and a world of confusion to them.
The Ultimate Goal: the audience coming across any one of my “names” or brands, know or have an idea of what it is they are getting into and not be totally blindsided by something else. A successful brand strategy will give audiences one thing and one thing only; the specific information they need and want. LocketsNcharms online is Origami Owl Independent Designer #1186 and blogger of http://locketsandcharms.com =)